Published On: Tue, May 15th, 2018

Why is My Website Not Getting Any Traffic?

When it comes to modern businesses, websites are everything. This is where customers are likely to find you in the first place, where they will discover whether or not they like your brand, and where they may go to buy your products. However, if your website is not getting the traffic you would like it to, you need to take action – and quick. A lot of the problem probably comes back to SEO, so these are the points that we are going to be focusing on in this article. Hopefully, you will be able to zero in on where you are going wrong so that you are better placed to take action.

Why is My Website Not Getting Any Traffic?

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Your Content is Not Good Enough

Even people who don’t know much about SEO know that they need to put up high-quality content on their website on a regular basis. And search engines are becoming much more adept at distinguishing between good and bad content. Good content should be totally original, readable, and interesting to your users. When you put up a new blog on your site, you need to be shouting about it through your email database and social media accounts. You will be able to tell if the content is attracting the reception you want by the number of comments your receive, shares you get etc.


You Aim for High-Competition Keywords

Obviously, you would like your website to rank at the top of search engines for the most frequently searched terms, but unfortunately, this is simply not realistic. So, you need to be more targeted in your approach. If you are getting involved in an industry which has been around for a long time, this is going to be more challenging. However, if you are going involved in a relatively new field such as setting up a dispensary, click here. Ultimately, it takes some research and/or expert advice to be able to work out which keywords you should be going after.


Your Website is Slow

If your website loading speed is less than ideal, this could also be a factor in why you are not getting the traffic that you want. Even if you could get the number of visitors that you desire, you are likely to put them off simply by the fact that they have to wait so long to find what they are looking for. There are a number of factors involved in why your website may be running slowly, but if it is because of too many fancy graphics and animations, it is worth keeping it simple to get the traffic you are looking for.


Of course, there are a myriad of other reasons out there of why your website could be running slowly, but these are just a few of the most common ones. Try fixing these three issues first and foremost and you are more likely to be able to be able to get more visitors to your website, and therefore increase your bottom line sales.