Published On: Mon, Nov 6th, 2017

Creating a User-Friendly Online Store

Creating a User-Friendly Online Store

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If you want your online store to be successful, then there’s no two ways about it – you need to make your website as user-friendly as possible. If your website is difficult to navigate, few people are going to bother, taking their business elsewhere instead.

The good news is, it’s fairly easy to make your eCommerce website easier to use for the majority…


Ensure a Fast Loading Time

I’m sure you’ll know how frustrating it can be to sit waiting for a website to load. I bet you’ve also given up on the slowest of the bunch, opting to find the same information elsewhere, right? Your customers are likely to do the same if your store is a slow runner, which is why you should use GTmetrix to see how fast it is, and if it’s too slow, do things like removing plugins, using png images and switching to a better host, to improve the situation.


A Simple Layout

The last thing you want is for your online store to be a messy, confused piece of online real estate. If you want to attract more visitors and make more sales, then your website needs to be clean, crisp and very easy to navigate. A customer should be able to visit your site and immediately be able to see what’s on offer and how to find it.


An Easy Way to Pay

Creating a User-Friendly Online Store

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Whether you use a payments gateway, virtual terminal, Paypal, or any other method for collecting payment, you need to ensure that it is as simple for the customer as possible. If they need to make more than a few clicks and if you require too many confirmations, you’ll end up with a lot of abandoned carts on your hands.


On the subject of payments, you should also aim to offer as many payment options as possible if you want to maximize the number of visitors who become customers because everyone has her own preferred method of payment and not being able to use it may well turn them off.


Link to Social Media

With Facebook alone having over 2 billion active users across the globe, it’s easy to see the benefits of having social media in order to promote your products and make more sales, but having links to social media on your site is also a great way to make your website more user-friendly. If visitors can see that you have a social media presence and read what others are saying about you, then they can be more confident in the authenticity of your business, and that will increase their comfort in making a purchase. It’s a win-win situation!


Offer Great Customer Service

Ideally, you should have a dedicated customer service team who are always on hand to take calls, live chat or answer emails, so that your customers can have their questions answered without delay. Doing this will result in fewer lost sales and better reviews for your store.


Although there are many more things you can do to make your online store user-friendly, these are some great places to start and will, perhaps, have the most initial impact.