Published On: Thu, Sep 21st, 2017

What Does The Price Of An iPhone X Say About Society?

What Does The Price Of An iPhone X Say About Society?

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Unless you live under a rock, it shouldn’t come as a surprise that a new iPhone is due to hit the market. What should shock you is the price. Even though reports Tim Cook thinks its good value, we all know better. $999, or the equivalent in your money, is a ridiculous amount for a smartphone. Yet, with the release date set for November 3rd, pre-sale numbers appear to steady and staying strong. This raises a pertinent question: what does the iPhone 10 say about today’s society? Because it’s a profound question to answer, thought it would delve a little deeper.


Love For Apple

First and foremost, it says that the world is in love with Apple products. Any person willing to pay $1,000 for a phone needs a decent excuse. Or, they need an unlimited budget, which the majority of Apple users don’t have. For most people, the fact that it has a funky logo and reminds them of Steve Jobs is enough. Regardless of how you feel about the company, it is unquestionable that their PR machine is firing on all cylinders. The fact that the features are no different or insignificant (do not disturb mode) doesn’t seem to dent the love. Today’s society loves Apple, and that is a fact.


Increased Wages?

You wouldn’t know that the world’s economy isn’t strong if you read a tech magazine. Nope, you would have to read and find out that UK wages are set to stagnate as inflation increases. Or, you’d need to come across a article about job growth to know that wages are lagging behind. On the face of things, it appears that people have greater disposable wealth than before. Otherwise, an average, working-class person would be able to afford a thousand dollar phone. Although the stats don’t agree, consumer activity suggests wages are on the rise.


Debt Acceptance

Or, it could be a marker to suggest that the general public is not afraid of debt. And, would seem to agree. It puts the national American credit card debt at $16,000, which is only the tip of the iceberg. The average household debt is over $130,000. Of course, there is good and bad debt and that would account for the high totals. Plus, companies such as do provide alternatives. After all, where there is a will, there is a way. One thing’s for certain, though; debt isn’t as taboo a topic as in the past.

We’re Materialistic

There is one thing no one can deny, that is the power of materialism. For a single person to buy a thousand dollar phone would be a troubling sign. But, for potentially millions of people to invest as predicts, it’s pretty disturbing. Of course, there is nothing wrong with having nice things, but they come at a cost. When wages appear to be low and debt high, materialism isn’t a healthy attitude to have.

As you can see, a new iPhone says a lot about society and the people within it.