Published On: Mon, Aug 7th, 2017

Happier Healthcare: Making Improvements in Health Products

Developing a new product to put on the market takes an awful lot of work. You need to come up with a product that does what you want it to do, and you need to be able to show consumers it’s worth buying. When you’re developing a healthcare product, you need to think about various issues that could affect it. For some products, it’s important to be able to prove that they perform a certain function if you want to make claims about them. For example, a drug needs to go through vigorous testing. Other products might fall into the health and wellness category but might not make substantial claims about what they can do, such as some alternative health products. If you’re creating a healthcare product, there are various ways you can improve it.


Conduct Thorough Initial Market Research

Before developing any product, it’s essential to conduct market research. You need to understand the products already on the market and learn about what consumers are looking for. Whether you’re coming up with a brand new product or trying to improve an existing one, you need to do thorough research into how either your product or similar products perform. You should look at different sectors within the health and wellness industry and work out where your product fits in. Is it a medication that needs to be prescribed by a doctor? Or perhaps it’s a complementary healthcare product that anyone can buy from their nearest drugstore.

Credit to Pixabay


Understand the Regulations

Some, although not necessarily all, healthcare products need to follow strict rules in order to sell them. You need to find out if your product has to follow regulations, which it will often need to if you’re making any kind of claim of medical benefit. Whether you want to develop a new drug or create an orthopedic pillow, you should be aware of which regulations might affect your product. One of the easiest ways to do this is to use a service that specializes in regulatory compliance. They can help you to follow all the rules, and they’ll know a lot more about it than you do.


Use the Best Techniques for Development

Developing a healthcare product often means having to prove that something works in the way you say it does. At the very least, you need to be able to show that it’s safe to use. Development might require a range of techniques to create a working and effective product, which can vary depending on the type of product. If creating a new medication, development and testing in a lab setting is necessary. Many researchers are starting to use humanized rodents for more accurate results. However, developing a medical device might mean an engineer working on the development of a product. Testing within a laboratory environment might not be as necessary, and animal models might not be needed for testing.


Use Focus Groups

Some healthcare products will require testing with clinical trials. These help to produce scientific results to prove whether a product is effective. Another tool that could be used to improve some healthcare products is the focus group, which can be a bit more informal. They might be used after a product has been tested and developed to gather opinions on what people think. Focus groups make good sounding boards to find out people’s views and perhaps gather some experiences. They can also be useful to use for marketing your product if you want to determine the best way to present it.

Credit to Pixabay


Be Aware of How You Can Market Your Product

Speaking of marketing, it’s important to be aware of any rules or regulations there might be concerning marketing your product. Are there any claims you might not be allowed to make? Much of the time, if there are some regulations, it doesn’t mean you have to completely avoid making certain claims. Without rigorous scientific evidence to back up what you want to say, you can usually make more vague statements about what your product is capable of doing. Many marketing campaigns for healthcare products use words like “help to,” “contribute,” and “could” to make suggestions without ever making outright claims.


Speak the Language of Both Medical Professionals and the Public

If you want to sell a healthcare product, you often need to be able to communicate with a variety of people. You may need to be able to sell your product to both healthcare industry professionals and the general public. And you need to know which language to use with different people to get them to relate to you. More medical language might be appropriate when speaking with professionals in the industry, but you need to use more plain language, with less jargon, when communicating with the general public.


Respond to Concerns

After conducting research into views and opinions of your healthcare product, responding to what people have to say might be your next step. It won’t always be the right choice to act on the feedback you receive. However, if you overwhelmingly hear the same things, again and again, ignoring what people have to say won’t do you much good. It could be a good idea to dig deeper into the issues that have been raised and perhaps respond by making some changes to your product or to the way you market it.


Use Analytics

Every industry has begun to use data more to reveal insights about how businesses should develop and sell their products. Analytics help to interpret the data collected and decide what a business can do to improve. Companies making healthcare products can collect information on a range of areas, from the way people use their product to how they respond to its marketing. Knowing how to analyze the data collected is essential to turn it into actionable goals and make improvements to any product.

There are a variety of methods that can be used to improve any healthcare product. No matter what sort of product it is, there are always moves that can be made to make things better.