Published On: Sat, Oct 1st, 2016

The Reasons It’s Time To Get Serious About Your Business IT

Nowadays, there are very few businesses that don’t make use of tech in one way or the other. Your involvement might be just as simple as having an email account. You might have a whole system of different apps and tools set up. Either way, there’s a good chance you’re missing something that a quality IT set-up can offer you. Here, we’re going to look at how tech can help your business reach new plateaus.

The Reasons It's Time To Get Serious About Your Business IT

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Time management

No-one can deny that time is a factor of huge importance for just about any business. On the personal level, you have to be able to manage your own time and be punctual as much as is possible. On the greater level, the work rate of your team can be measured and improved on with the right tools. Then there are tools like ‘Remember the Milk’, that help you use your time better in a different way. These tools work by helping you list and prioritise tasks, so you’re not at risk of jumping from one job to the other and getting none finished.


A lot of businesses have to deal with organizational efforts that are bigger than just the different jobs handled by their team. When it comes to deliveries and materials, it’s important to make sure that things are moving on time. That you have the right quantity and right specific deliveries. The locations and the routes need to all be measured and overseen. Logistics tech can help you track them down to the exact second and coordinate. Businesses can also use this tech to give the same information to their customers. This way, anyone awaiting an order can estimate when exactly they should be arriving. Meaning you’ll be answering fewer questions about exactly the topic of where their delivery is.

The Reasons It's Time To Get Serious About Your Business IT

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You can’t talk about technology and the internet, in particular, without talking about the huge impact it has made on marketing. More and more of the market share is moving to ordering things online. More people are also spending more of their time on the internet. Which means that you should be using the internet as one of the pillars of your marketing strategy. But tech doesn’t just offer more avenues to market to your audience. It also helps you better understand how you’re doing it and how you could do it better. The data-driven strategy teaches you what works and what doesn’t as you go. It helps you narrow your focus. To better identify your audience and improve the marketing potential of your online presence.


If you’re talking about setting up a real IT system for the business, it should be one that connects the different parts of the business together. We’ve already mentioned the importance of efficiency. When it comes to shifting workflow from one person to another or sharing work resources, a network can be your strongest resource. For smaller businesses, online apps like Google Drive can help a team of a few workers share documents easily. For businesses that rely on a lot more data being shifted between a lot more people, you might need a full Cloud software system incorporated. This allows you not only to make it easier to share things inside an office but outside it as well. You could even do business from your smartphone.

The Reasons It's Time To Get Serious About Your Business IT


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All businesses rely on sensitive data. Even if it’s as simple as their own finances, they need to protect it. There are threats that can happen out of nowhere as well as those perpetrated by criminals. The right backups can help you in both cases. If you’re using an IT system, then IT support can help you identify potential issues. Malfunctions that might lose you data or take the system offline. Continuity can be a big risk, however. The other big risk that you should really be concerned about is that of people looking to gain unauthorised access to your data. Make sure that you’re using all the right precautions to protect your network. Like anti-viruses, firewalls, and investigating your vulnerabilities.


As good as the internet can be for sharing resources, it’s even better for sharing information. Communication is the primary function of the internet for a lot of businesses. It can get a lot more involved than just trading emails, as well. Apps like Google Hangouts mean that you can quickly and easily touch base with anyone on your team at any time in the day. Web conferencing gives you the potential to have face-to-face meetings anywhere. Networking and business opportunities are open regardless of where in the world you are. The right use of online communication makes it possible to work with people in different geographical locations. Nowadays, remote workers and telecommuting is more popular and successful than many had ever imagined.

The Reasons It's Time To Get Serious About Your Business IT

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Communication doesn’t just go to your team, but to your customers as well. We’re not just talking about how you market to them. Tech keeps making it easier to connect with them, answer their questions and use their feedback. It might have been hard to get testimonials and feedback in the brick and mortar days. But when it comes to the internet, all it requires is sending a quick survey that a good deal of people will take two minutes to do. Good customer support also helps you gain more customers in the end. For example, if you have on-site chat support, you can answer customer queries and problems right as they’re in the middle of them. That way, they’re more likely to stick around and give it another try.

Both inside the business and to the outside world, your tech is a hugely important tool. It can give you ways to measure and improve productivity, communication, and logistics. You can use it to pull customers in, help them out and keep their data safe. Above all else, it connects the different parts of your company together in a way that might otherwise be impossible. Never underestimate the transformative power tech can have on your business.