Published On: Thu, Dec 28th, 2017

What You Need To Know About Maintaining Your Business Website

Your website is important

For some businesses, the website is their main asset when it comes to marketing, so it’s important that you keep it maintained and make sure it’s functioning optimally at all times. It’s not uncommon for websites to run into problems, each of which will vary widely depending on the cause, but those aren’t the only things to look out for! It’s important to note what others think of your site, this way you can make sure it’s not only simple from your point of view but easily usable for anyone else too.


Customer feedback

It’s important to listen to customer feedback when it comes to your website, as they are the main concern and you want them to revisit. In some cases customers might find your site hard to navigate, others might have found their purchase options weren’t working properly and they ended up being overcharged. Neither of which are acceptable forms of service, and need to be fixed immediately for the sake of your sales growth. If people fear they will run into problems when they purchase from you, they will hesitate to make that effort, therefore losing you a customer. Make sure your site is customer friendly to make it more useful to you, and take all feedback seriously.


Defending your site

When you put your site up online, you’re not only exposing yourself to consumers but malevolent viewers too. If your site isn’t secure, hackers may be able to get information about customers or maybe even the business, which is the last thing you want when it comes to customer trust. You should visit a cyber security consultancy to find out how you can keep your site protected, and maybe solve other tech security issues along the way. When you’re dealing with this kind of sensitive personal information, it’s not okay to let any of it be risked. Sites that allow customers to sign up using personal information need to make sure that there’s no way anyone else can access it, else your reputation can take a big hit.


Hosting your site

As you grow as a business, your site will become more and more demanding for memory and such. Not only will you have to store a lot more information, you want to make sure that the servers that host it don’t become overwhelmed. Having your site shut down when people are browsing can mean you lose out on potential sales, which is always bad for business! So as you grow, you need to make sure you’re prepared to hold more people at once on your site, this would be done by increasing the server capabilities, and making sure you can maintain them the whole time they’re up. Sites can become especially strained during sales, for example; during Black Friday a lot of sites might struggle to keep up due to the huge influx of people visiting to find the deals for them.

(Source: Pexels)


If you can’t maintain your site, you might have to look into alternate methods of having it maintained, like reaching out to more third parties just to make sure it stays out there. Often a website can help bring in a large percentage of the revenue, so even if you have to give out a percentage of what you make from it, it will be worth it in the long run.