Published On: Thu, Dec 21st, 2017

Errors Businesses Make When Attempting to Go Green

Errors Businesses Make When Attempting to Go Green

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All businesses have a responsibility to implement an eco-friendly policy today. We all know about the challenges we face regarding our planet, and we all have a duty to act more responsibility. However, there can be occasions whereby your efforts backfire due to the misinformation that floats around in the current digital age. With that being said, read on to discover some of the errors your business needs to avoid when going green.


  1. Overlooking low-cost steps – It is not all about the big, grand gestures. You can make a big difference by implementing a number of small changes at your business too. After all, no one is going to be impressed if you are still using tons of paper, despite any other methods you may have introduced. So, what are some of the small changes you should be looking at implementing? You can buy heat trace cable products to reduce energy bills, you can encourage staff members to leave their cars at home and bike to work instead, and you can cut down on your use of paper by moving your vital documents online.
  2. Leaving your customers out of the solution – You are missing a big opportunity if you do not engage your customers when it comes to your eco-friendly methods. Discover ways for them to chip in and help. Explain about your efforts, and ask for their opinion. Not only will they appreciate that you are asking for their input, but you will develop loyal relationships and improve your brand image in the process too.
  3. Stereotyping what is required – A lot of businesses assume that going green means using the word organic, adopting beige packaging, and using other symbolic green gestures. Yes, being environmentally friendly will benefit your brand image, but only if you differentiate your company with a unique identity. This is why it is important to develop your own going-green mission, rather than simply using the superficial and stereotypical approach. Customers can see through this; they have seen it a hundred times before.
  4. Assuming it is going to cost a fortune – Last but not least, a lot of business owners are reluctant to embrace green methods of working and operating because they fear that it is going to cost their business a fortune. It doesn’t need to be this way. After all, sustainability is all about making efficient use of resources, and so if you do this correctly, you will end up making your business more profitable because you will be running everything more effectively.  

So there you have it: some of the key mistakes you need to avoid when implementing a green policy at your business. If you can avoid the errors that have been mentioned above, you can do your bit for the environment, which of course, benefits your company as well in terms of displaying a positive brand image. It is a win-win scenario all around; just make sure you get it right.

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