Published On: Tue, Feb 16th, 2016

Ringing Bells to Launch ‘Freedom 251’ Smartphone Under Rs 500 in India

Domestic handset maker Ringing Bells will launch India’s most affordable smartphone with a price tag below Rs 500. This move is likely to distort the booming handset market in the country.

Ringing Bells to Launch ‘Freedom 251’ Smartphone Under Rs 500 in IndiaOnce considered a luxury product, a smartphone has grown to become a commodity over the years. Now the things will reach a whole new level. As part of its attempt to connect every Indian, local smartphone manufacturer Ringing Bells ‘with immense support from’ the India government will launch an affordable smartphone called the Freedom 251. The Freedom 251, touted as India’s cheapest smartphone, and likely the most affordable smartphone in the world as well, will wear a price tag below Rs. 500 (approximately $7).

Ringing Bells says that the smartphone is in line with India Prime Minister Narendra Modi’s vision to connect every Indian and enrich their lives. The company also says that its smartphone is built to meet the goals of Make In India, the government’s project to entice multinational as well as domestic players to manufacturer their products in India.

The Indian smartphone manufacturer said that it will reveal the exact retail price of the handset and other details like its specifications at the launch event. The manufacturer added the launch event will see the presence of a number of top Indian government officials including Shri Manohar Parrikkar, Union Minister of Defence and Shri Murali Manohar Joshi, Hon’ble Member of Parliament.

At present, smartphones available in the market are priced around Rs 1,500. Last year, DataWind had announced that it is teaming up with Anil Ambani-owned Reliance Communications (RCOM) to launch the world’s most affordable smartphone, priced at Rs 999. The phone is yet to hit the market.

Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said. It did not disclose any other details about manufacturing, products and pricing.

A new entrant in the Indian mobile phone market, Ringing Bells had launched one of India’s cheapest 4G smartphone at Rs 2,999, recently. It has launched two other feature phones in the market.

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