Are You Not Entertained?! Films, Gaming And Gigs To Get Massive Tech Upgrades
For a long time, the entertainment industry, based in Hollywood, sat cosily beside Silicon Valley, never imagining how a bunch of geeks and engineers would transform their industry into something unrecognisable. But transform it they did, and now the modern entertainment industry is just about the most digitalized of any industry in the world.
Recently, CNN – a news network that used to command a lot of trust and respect – plotted out where it thought technology would take the industry next. Let’s take a look.
For a while now, people have been talking up the possibility of the film experience becoming more immersive. There’s an idea in the industry that cinema-goers want to be able to feel as if they are in the movie, playing a role themselves. Whether that’s true or not remains to be seen, but the technology certainly now exists to make it happen. With the rise of VR and the Imax cinema, it’s possible to recreate a multi-sensory experience that makes customers feel as if they are in the films themselves, along with the actors.
We’ve already seen prototypes of fully immersive films trialed. Take the 2014 blockbuster hit Interstellar, for instance. The film, starring Matthew McConaughey, Michael Caine, and Anne Hathaway can now be experienced in virtual reality, thanks to the release of the Oculus Rift.
For a long time, it was gaming that was driving advances in the tech industry – at least, until the era of artificial intelligence, big data, and bitcoin mining arrived. But now, though, the way in which gaming is driving the entertainment industry is changing. It’s no longer about better graphics driving beefier hardware; instead, it’s about artificial intelligence making gaming a better overall experience.
For instance, Playne Game recommendations uses AI to tell customers about games that they might be interested in, based on their past behavior. The system is designed to take some of the guesswork out of choosing a new game so that the user gets something that shares elements with other games that they have enjoyed in the past.
We also see a quantum leap in the performance in the intelligence of computer players. The developers behind the DirectX 12 game, Ashes of the Singularity, boast about the difficulty of their computer AI, which fundamentally plays in a different way to inbuilt “AIs” of the past. For gamers, this is great news. Finally, it means that single player experience can be as rich and as challenging as multiplayer, but without all the ganking and trolling.
Perhaps the biggest transformation of all will be reserved for gigs. The problem is that the quality of performers varies dramatically between gigs, meaning that customers don’t always get great bang for their buck. Now some hosts are experimenting by putting iPads into the back of seats, tracking audience reaction to determine how much they should pay. Customers are much more likely to pay more if they have had a good time than if they haven’t. What’s more, this makes paying for comedy a much more enjoyable experience. It’s fun working out how much to pay for something you enjoyed.