Published On: Wed, Nov 4th, 2015

Lionel Messi Becomes Global Brand Ambassador for Tata Motors

Lionel Messi Becomes Global Brand Ambassador for Tata Motors: All the Indian fans of the football star Lionel Messi would surely be feeling amazing on knowing that their favorite football player Lionel Messi has become the Global Brand Ambassador for Automobile Manufacturer Tata Motors for their passenger vehicles. With this Tata Motors has become the first Indian brand that will be endorsed by Lionel Messi.

Lionel Messi Becomes Global Brand Ambassador for Tata Motors

Lionel Messi Becomes Global Brand Ambassador for Tata Motors

The first campaign of Tata Motors #madeofgreat – starring Lionel Messi was aired on November 3, 2015. The idea of ‘Made of Great’ campaign has emerged from the thought ‘What drives us from within is what makes us great’. The main motive of appointing Lionel Messi as the global brand ambassador by Tata motors was to connect with the youth because the company will now be focusing on more youth centric products globally.

Lionel Messi expressed his excitement about working with an Indian brand with his words, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country.  I was once in India with the Argentina national team and I hope to visit it again.” He added, “Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in you and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”

Lionel Messi Becomes Global Brand Ambassador for Tata Motors

Lionel Messi Becomes Global Brand Ambassador for Tata Motors

The team lead by Kunal Jeswani, Anuraag Khandelwal and Satish deSa of Tata Motors took nearly five months to come up with this campaign. The campaign has been directed by has been directed by Daniel Ben Mayor and filmed by team of international experts in Barcelona. The campaign will be brought on ground by Wizcraft and DigitasLBi and SMG Convonix will get the digital platform done with Lodestar UM who will be leading the media strategy.

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