How Newbies Can Chow-Down On Success In The Food Biz
Building your own food business from scratch was never going to be easy. There’s just so much to think about from certification to product testing. But for those who can pull it off, the rewards are significant. Just look at the success that brands like Nakd have had, carving a niche in a new product space. The company is now an international player, selling healthy snack food to millions of customers every year.
So if you want a bite of that success, what should you do?
Start With Your Finances
The first thing that you need to do is to work out how you’re going to organise your finances. Will you set up as a limited company? Do you need to bother with VAT registration? How about finding an accountant to do all your accounts?
If you want your brand to get going quickly, it’s probably best to go with a limited company. These tend to come with a little more cachet than your average sole trader.
Get Your Manufacturing Sorted
Working out your manufacturing is probably the hardest part of starting up any food business. The first thing to do is to make sure that any production facilities you own are compliant. The regulators are all over people starting up in the food business because of the concern about food poisoning. Remember, you don’t have to start up your own kitchen. There are third party suppliers who will happily rent out kitchens to you that are already compliant with the law.
If you decide to outsource, be picky about your partners. If any of your products are delicate, look for partners who use cable conveyor systems. They systems help to keep food intact, so that when it arrives at retailers, it’s all in one piece. If you’re stuck for where to look for a manufacturer, get in touch with your local producers and packers association. They should be able to give you a short list of manufacturers able to make your product.
Design Your Packaging
Food packaging has two main purposes. The first is to make sure that the product inside remains safe and legal. And the second, of course, is to appeal to your target audience. You might not be entirely confident designing your own packaging. But don’t worry, there are many packaging experts and technologists whose services you can buy.
In addition to all of the above, your packaging needs to be durable. Think carefully about the channels through which you intend to sell your product. Are you simply looking to sell items through a market stall? Or do you plan to ship your product all over the country? Think carefully about the type of packaging you use for each channel. You want to make sure that the food is protected in each scenario. And the food should remain safe to eat once it reaches its destination.
Finally, ensure that your product is labelled to the standards required by law in your country. If you’re not sure you’re following the right procedure, get your trading standards office to check your work.