Published On: Tue, Dec 20th, 2016

You Can Build A Stronger Website For Your Business – Here’s How

If you have a business to run, you are no doubt aware of the importance of marketing that business. Marketing needs to try and approach as wide a group of people as possible, and there are multiple ways of doing just that. One of the most effective is to have a strong website for your business. The truth is, it is now at the point where having a website is not just a good move, but an essential marketing tactic you really can’t do without. However, getting your site to the point where it is as strong as possible is quite a challenge. With that in mind, let’s see if we can respond to that challenge. Here are some pieces of advice on how to build a stronger website for your business.

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Plan For A Target Audience

Usually, websites are not particularly built with anyone in mind. This is what most people do when they build websites, and you can understand why. But when you are building a website as a means towards marketing your business, things are a little different. In that case, it makes a big difference if you instead plan the website for a particular target audience. Of course, you will probably want this target audience to be in line with your target market more generally. But the main thing is that you have one; with a target in mind, you can make your website much more effective as a marketing strategy.

Test, Test, Test

One of the biggest mistakes that people make is they design and build their website, and then publish straight away, without any hesitation. While there might be certain benefits to this kind of speed, it is also a good idea to test out the website as much as you can. The last thing you want is to publish a site which proves not to work very well, for example. Make sure you carry out AB testing, live testing and hyperlink testing. You want everything to be in perfect working order before being released to the public.

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Make It Easy

Your customers don’t want to have to negotiate with your website in order to get around it. There is nothing that frustrates people faster than this. With that in mind, make sure that your website is as easy to use as possible. In particular, focus on making the navigation as easy and simple as it can be. Otherwise, you might find that your customers are put off before they have even started looking around. And at that point, you know your website has failed as a marketing tool.

Style & Substance

It doesn’t have to be one or the other. When you are designing your website, make sure that it ticks all the boxes it can. This means making it stylish to look at, but also ensuring that you fill it with interesting and useful content. It is the content, the substance, above all which matters – but it would be nothing without the style driving it home.

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